Why Areas Need to Engage in Occupational Marketing

Skilled labor and talent are major drivers for business growth and local economic development. Both skills and talent are in short supply, and now places and employers must market themselves to highly skilled workers and talented professionals. The tables have turned, and now talent is driving business location decisions.

More and more areas have designed marketing campaigns aimed at retaining and attracting skills and talent. There is analytical preparation involved in figuring out the skills a local economy needs to grow, and then how to create or recruit those skills. My friend Mike Carroll at Bowling Green State University gave an interesting presentation on this topic in the fall. You can download it here: Occupational Marketing (4.5 MB file)

Note: Ashtabula County must engage in occupational or skills/talent marketing in the future. There are some goods ideas on how to approach this job in Mike’s presentation. Thanks Mike.

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