What’s new in economic development marketing?

Nothing Compares” is the message North Carolina now is sending potential residents and businesses. The brand-new slogan accompanies an updated logo – a green and blue “NC,” meant to evoke a “mountains-to-sea” theme, which will be featured on 75 billboards across the state (News & Observer). The state is putting $1.5 million into the Department of Commerce’s marketing campaign.

Last October, Miami got its own domain name(Governing). “Public departments, local businesses and residents can now demonstrate their passion for Miami with a .MIAMI domain and in doing so, elevate our visibility and reputation on the Internet stage,” said Mayor Tomás Regalado. It’s now the third U.S. city with a dedicated domain name, including New York (.nyc) and Las Vegas (.vegas). A standard address costs about $20 per year; premium names are priced higher.

Benton, Ark., is hoping to capitalize on the 40 percent growth rate the city has enjoyed since 2000 with a civic blog (Sync Weekly). To attract and engage residents, Benton Proud highlights stories about the community, posts videos from city council meetings, and provides information on new developments. The Little Rock suburb’s marketing efforts also produced a city mascot, a large-headed, inflatable cartoon character named Ben.

Source: International Economic Development Council

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